Table of Contents
2025 Public Concerns About BATS.Rocks and the JTracker Migration
Why Auto-Transport Brokers Are Moving Toward Conflict-Free Platforms Like CargoFlare™
(A 3,000-Word Industry Investigation)
Introduction: A Turning Point in Auto-Transport Technology
The auto-transport industry is in the middle of one of the most significant CRM shifts in its history. When Cox Enterprises and Central Dispatch shut down JTracker, once the most widely used broker CRM in the industry, thousands of brokers expected a transparent, secure, neutral replacement.
Instead, many were directed toward BATS.Rocks CRM, accessed via the domain BATS.Rocks.
What followed was a wave of:
- Public petitions
- Reddit discussions
- Industry reviews
- Broker complaints
- Questions about ownership
- Questions about transparency
- Concerns about data security
- Concerns about conflicts of interest
For many brokers, this was the moment they realized something was changing—not just in their software, but in who controls their customer data.
This investigative article looks at:
- The public concerns surrounding BATS.Rocks
- The ownership questions raised across multiple platforms
- The security implications of CRM/lead/brokerage overlap
- The ethical issues raised by JTracker’s forced migration
- Why a new class of neutral, conflict-free platforms like CargoFlare™ has emerged as the trusted alternative
This is not a claim of wrongdoing.
This is not a legal accusation.
This is a summary of public concerns, public reviews, and publicly available information—and how those concerns have reshaped the competitive landscape.
1. The Collapse of JTracker and the Migration to BATS.Rocks
For more than a decade, JTracker was a trusted, simple CRM specifically built for auto-transport brokers. It wasn’t fancy, but it did what brokers needed:
- Quote tracking
- Order management
- Carrier assignments
- Customer communication tracking
- Dealership integrations
- Stability and neutrality
Its value came from the fact that it was owned by Central Dispatch, the industry’s largest load board, and was not tied to any brokerage or lead provider.
So when Cox Enterprises announced JTracker’s shutdown, brokers were shocked.
Even more shocking was what happened next:
Thousands of brokers were directed to migrate their customer data into BATS.Rocks CRM—via BATS.Rocks.
Immediately, public discussions erupted.
Across Change.org, Reddit, AutoTransportLeadsReview.com, forums, and various industry spaces, brokers asked:
Why are we being funneled into a CRM that public sources say is tied to a lead provider and an active brokerage?
That single question sparked one of the biggest trust debates in the history of this industry.
2. Publicly Documented Concerns About BATS.Rocks and Its Relationships
Public information available online links Bats.Rocks CRM with:
- iBility Media, a lead provider
- Ship Your Car Now, an auto-transport brokerage
- Individuals involved in both organizations (as referenced in articles, reviews, and corporate listings)
“Is it safe to store my customer data in a system affiliated with a company that sells leads?”
“Does a CRM tied to an operating brokerage present a conflict of interest?”
“Who ultimately controls the data inside BATS CRM?”
“Why was JTracker shut down if the replacement is tied to a competitor?”
Again—these are questions raised publicly. They are not accusations, but they reveal a deep lack of trust brokers feel regarding BATS.Rocks and its ecosystem.
When a CRM appears tied—directly or indirectly—to a lead generator and a brokerage, the perception of conflict is unavoidable.
And in any industry, perception alone can be fatal.
3. The Concept of “Conflict of Interest” in a Broker CRM
To understand why these concerns matter, we have to analyze what a CRM actually is.
A CRM is the brain of your brokerage. It stores:
- Customer lists
- Email and phone logs
- Dispatch data
- Carrier relationships
- Quote patterns
- Pricing strategies
- Dealership accounts
- Repeat shipper history
- Lead sources
- Payment details
If any competing entity could—even hypothetically—access, analyze, or benefit from that data, it would give them enormous competitive leverage:
- Who ships regularly
- Who pays the highest rates
- Which carriers you trust
- Which leads convert best
- Which states or routes you dominate
- How many orders you generate daily
This is why brokers say:
“A CRM cannot be tied to a brokerage in any way.”
And yet, in the case of BATS.Rocks, that perception now exists in the public sphere.
Whether accurate or not, the perception alone is enough to damage confidence.
4. Public Sentiment Turning Against BATS.Rocks
Here are the key public issues appearing repeatedly:
✔ A Change.org petition questioning the migration and ownership ties
Thousands of brokers saw and shared the petition calling for investigation into BATS, iBility Media, and Ship Your Car Now.
✔ Reddit threads warning brokers to be cautious
Multiple users referenced concerns about data security, ownership questions, and CRM trust.
✔ Public review sites criticizing BATS,Rocks CRM functionality and transparency
AutoTransportLeadsReview.com shows numerous negative reviews, including:
- Complaints about lead quality
- Complaints about CRM performance
- Complaints about support
- Complaints about conflict of interest
✔ Public articles tying iBility Media to Ship Your Car Now
Some industry articles and press releases describe partnerships and relationships between these entities, further fueling concern.
✔ Brokers reporting frustrations with the forced migration
Many felt they were given no choice—and no transparency.
Taken together, these create a narrative—true or not—that brokers cannot ignore.
5. Security Questions Arising From Public Concerns
Even without any proven wrongdoing, the following public questions appeared frequently:
“Who can access my data?”
“Are customer lists isolated?”
“Is my quoting history protected from entities with lead interests?”
“Is there a firewall separating CRM operations from brokerage operations?”
With BATS.Rocks connected publicly to multiple actors in the auto-transport ecosystem, these questions naturally emerged.
Security is not just about encryption or servers—
It’s about trust.
If brokers believe the CRM provider has any conflict of interest, the system fails—even if technically secure.
And that is where the market shifted.
6. Why CargoFlare™ Emerged as the Ethical, Neutral Alternative
CargoFlare™ was created specifically to solve the problems brokers publicly complained about:
- Lack of transparency
- Conflicts of interest
- Fear of data exploitation
- Forced migrations
- Outdated CRMs
- Lead providers moonlighting as CRM companies
CargoFlare™ is built on an opposite philosophy:
1. 100% Independent Ownership
CargoFlare™ is not owned, funded, or influenced by:
- Any auto transport brokerage
- Any lead provider
- Any carrier
- Any marketplace
No hidden partners.
No lead funnels.
No competitors behind the curtain.
2. No Lead Sales. Ever.
CargoFlare™ does not:
- Buy leads
- Sell leads
- Distribute leads
- Monetize data
Your business stays your business.
3. No Brokerage Operations
CargoFlare™ does not run a brokerage—and never will.
This alone removes the largest conflict brokers fear in BATS.Rocks.
4. True Data Isolation
All customer, carrier, quote, and dispatch information is isolated and encrypted.
- No cross-data analysis.
- No shared infrastructure.
- No multi-company mining.
5. Transparent Technology
CargoFlare™ openly documents:
- Security protocols
- Data encryption
- Data ownership rights
- Access control policies
You know exactly who controls what—and it’s always you.
7. BATS.Rocks vs CargoFlare™ — Full Comparison Table
| Feature Category | BATS.Rocks (Public Concerns) | CargoFlare™ (Conflict-Free Alternative) |
|---|---|---|
| Ownership Transparency | Publicly connected to iBility Media & Ship Your Car Now. | Completely independent with no industry conflicts. |
| Brokerage Connections | Public sources show affiliation with an operating brokerage. | No ownership or partnership with any broker. |
| Lead Provider Connections | Public reviews allege iBility Media sells leads. | No lead sales, no data monetization. |
| Conflict of Interest Risk | Public discussions raise this repeatedly. | Zero conflict—platform exists only to serve brokers. |
| Security Perception | Users question data separation practices. | Full data isolation + strict encrypted environment. |
| Migration Ethics | JTracker users felt forced into BATS. | CargoFlare™ adoption is voluntary and transparent. |
| Product Stability | Mixed reviews, frequent complaints. | Modern, fast, stable, AI-enhanced architecture. |
| Industry Trust | Under heavy public scrutiny. | Widely regarded as transparent and broker-focused. |
This table makes one thing clear:
CargoFlare™ is designed to protect brokers from the exact concerns raised publicly about BATS.Rocks.
8. The Industry’s Response: A Shift Toward Neutral Technology
The broader trend is unmistakable:
Brokers want independence.
They want transparency.
They want security without politics.
They want technology providers who DO NOT compete with them.
CargoFlare™ is not just another CRM—it represents a philosophical shift in how broker technology should operate.
The message is simple:
No broker should ever feel their CRM has divided loyalties.
9. Why This Matters for the Future of Auto Transport
The auto-transport industry is consolidating:
- Load boards
- Marketplaces
- Quoting platforms
- Carrier networks
- Digital dispatch systems
As consolidation grows, the risk of data conflict also grows.
Brokers are waking up to the fact that:
- Whoever controls the CRM controls the data
- Whoever controls the data controls the market
- Whoever controls the market controls the competition
CargoFlare™ is the answer to this new reality:
A platform built for brokers—
Not built to compete with them.
Conclusion: Brokers Deserve Better, and the Market Is Demanding It
The concerns surrounding BATS.Rocks did not appear out of thin air.
They came from:
- Public reviews
- Public petitions
- Public Reddit discussions
- Public industry experiences
- Public corporate information
Whether every concern is accurate does not matter.
What matters is trust—and trust was broken.
CargoFlare™ exists because the industry needed a CRM that is:
- Neutral
- Independent
- Secure
- Transparent
- Conflict-free
- Modern
- Built with integrity
Brokers deserve software that works for them—
Not software that raises questions about where their data goes and who benefits from it.
CargoFlare™ is the platform built to restore trust to the auto-transport industry.
